How defining your niche positioning helps you grow to new niches – The had-sod-u-sos-has rule

How defining your niche positioning helps you grow to new niches – The had-sod-u-sos-has rule

Defining a niche is critical to building a business. You absolutely positively cannot market your business without defining your avatar. Fundamentally you sell transformation; transformation requires identifying whom you are selling to, and people identify as someone, not everyone. This…